Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies

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Original languageEnglish
Pages (from-to)63-88
Number of pages26
JournalZeitschrift für die gesamte Versicherungswissenschaft (druck)
Volume108
Issue number1
Publication statusPublished - 11 Feb 2019

Abstract

This study investigates critical success factors of wearable technologies’ usage for Pay-as-you-live (PAYL) tariffs as an emerging innovation from health insurance companies. The research model was developed based on a literature study and conducted interviews. It combines the unified theory of acceptance and use of technology 2 (UTAUT 2) models, the privacy calculus theory (PCT) and the mobile users’ information privacy concerns (MUIPC) model. By conducting an online survey with 353 participants, a structural equation modeling (SEM) approach was used to test the research model. Results show that the perceived value is an antecedent of intention to use, which comes from insurants’ risk-benefit analyses. Further, this study shows that currently privacy risk factors dominate individual’s perceived value of wearable technologies’ usage for PAYL tariffs.

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Analysis of wearable technologies’ usage for pay-as-you-live tariffs: recommendations for insurance companies. / Wiegard, Rouven; Guhr, Nadine; Krylow, Sonja et al.
In: Zeitschrift für die gesamte Versicherungswissenschaft (druck), Vol. 108, No. 1, 11.02.2019, p. 63-88.

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