Details
| Original language | English |
|---|---|
| Article number | 1258813 |
| Number of pages | 9 |
| Journal | Frontiers in Environmental Science |
| Volume | 12 |
| Publication status | Published - 19 Mar 2024 |
Abstract
In this case study, we report on the recruitment of participants for a citizen science (CS) project on urban wildlife monitoring (about 860 participants), and the consequences of recruitment strategies for achieving the project goals. We describe the approach that we used to identify our target audience and to design the core message for the recruitment campaign. We searched for participants who were interested in wildlife and in the scientific research process. We based the recruitment campaign on the appeal of discovering wildlife in people’s immediate surroundings. Recruitment was successful in terms of the number of applications we received. Participants’ interests reflected their focus on wildlife, and we discuss how this was reflected in their engagement. We use this case study to highlight the importance of deliberately designing recruitment strategies for CS projects. Such strategies will have implications for participants’ motivation and ultimately may influence their contributions to the project.
Keywords
- citizen science, interest, participation, recruitment, wildlife
ASJC Scopus subject areas
Sustainable Development Goals
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In: Frontiers in Environmental Science, Vol. 12, 1258813, 19.03.2024.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - We want you! Recruitment strategies for the success of a citizen science project on urban wildlife ecology
AU - Schumann, Anke
AU - Greving, Hannah
AU - Bruckermann, Till
AU - Kimmerle, Joachim
AU - Harms, Ute
AU - Brandt, Miriam
N1 - Funding Information: The author(s) declare financial support was received for the research, authorship, and/or publication of this article. This work was supported by the German Federal Ministry of Education and Research (BMBF) under Grants (01|O1725, 01|O1727, 01|O1728). The publication was funded by the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation), project number 491292795. The funding sources were neither involved in the conduction of the research nor the preparation of the article.
PY - 2024/3/19
Y1 - 2024/3/19
N2 - In this case study, we report on the recruitment of participants for a citizen science (CS) project on urban wildlife monitoring (about 860 participants), and the consequences of recruitment strategies for achieving the project goals. We describe the approach that we used to identify our target audience and to design the core message for the recruitment campaign. We searched for participants who were interested in wildlife and in the scientific research process. We based the recruitment campaign on the appeal of discovering wildlife in people’s immediate surroundings. Recruitment was successful in terms of the number of applications we received. Participants’ interests reflected their focus on wildlife, and we discuss how this was reflected in their engagement. We use this case study to highlight the importance of deliberately designing recruitment strategies for CS projects. Such strategies will have implications for participants’ motivation and ultimately may influence their contributions to the project.
AB - In this case study, we report on the recruitment of participants for a citizen science (CS) project on urban wildlife monitoring (about 860 participants), and the consequences of recruitment strategies for achieving the project goals. We describe the approach that we used to identify our target audience and to design the core message for the recruitment campaign. We searched for participants who were interested in wildlife and in the scientific research process. We based the recruitment campaign on the appeal of discovering wildlife in people’s immediate surroundings. Recruitment was successful in terms of the number of applications we received. Participants’ interests reflected their focus on wildlife, and we discuss how this was reflected in their engagement. We use this case study to highlight the importance of deliberately designing recruitment strategies for CS projects. Such strategies will have implications for participants’ motivation and ultimately may influence their contributions to the project.
KW - citizen science
KW - interest
KW - participation
KW - recruitment
KW - wildlife
UR - http://www.scopus.com/inward/record.url?scp=85189527518&partnerID=8YFLogxK
U2 - 10.3389/fenvs.2024.1258813
DO - 10.3389/fenvs.2024.1258813
M3 - Article
VL - 12
JO - Frontiers in Environmental Science
JF - Frontiers in Environmental Science
M1 - 1258813
ER -