Is there a growing use of mobile devices in web surveys? Evidence from 128 web surveys in Germany

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Tobias Gummer
  • Jan Karem Höhne
  • Tobias Rettig
  • Joss Roßmann
  • Mirjan Kummerow

External Research Organisations

  • GESIS - Leibniz Institute for the Social Sciences
  • University of Mannheim
  • University of Duisburg-Essen
  • Universität Pompeu Fabra (UPF)
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Details

Original languageEnglish
Pages (from-to)5333-5353
Number of pages21
JournalQuality and Quantity
Volume57
Issue number6
Early online date10 Jan 2023
Publication statusE-pub ahead of print - 10 Jan 2023
Externally publishedYes

Abstract

Recent advances in web survey methodology were motivated by the observation that respondents increasingly use mobile devices, such as smartphones and tablets, to participate in web surveys. Even though we do not doubt this general observation, we argue that the claim is lacking a solid empirical basis. Most research on increasing mobile device use in web surveys covers limited periods of time and/or analyzes data from only one study or panel. There is a surprising lack of comprehensive overviews on the magnitude of mobile device use in web surveys. In the present study, we explored this research gap by analyzing data from 128 web surveys collected in four different academic studies in Germany between 2012 and 2020. Overall, we found strong empirical evidence for an increase in smartphone use, a stagnation in tablet use, and a decrease in desktop PC use. There was no evidence that the increase in smartphone use will slow down any time soon. Thus, we recommend that survey researchers prepare for a device change in web surveys that may enable new applications in web surveys.

Keywords

    Mobile devices, Online panels, Smartphone, Survey participation, Web surveys

ASJC Scopus subject areas

Cite this

Is there a growing use of mobile devices in web surveys? Evidence from 128 web surveys in Germany. / Gummer, Tobias; Höhne, Jan Karem; Rettig, Tobias et al.
In: Quality and Quantity, Vol. 57, No. 6, 10.01.2023, p. 5333-5353.

Research output: Contribution to journalArticleResearchpeer review

Gummer, T., Höhne, J. K., Rettig, T., Roßmann, J., & Kummerow, M. (2023). Is there a growing use of mobile devices in web surveys? Evidence from 128 web surveys in Germany. Quality and Quantity, 57(6), 5333-5353. Advance online publication. https://doi.org/10.1007/s11135-022-01601-8
Gummer T, Höhne JK, Rettig T, Roßmann J, Kummerow M. Is there a growing use of mobile devices in web surveys? Evidence from 128 web surveys in Germany. Quality and Quantity. 2023 Jan 10;57(6):5333-5353. Epub 2023 Jan 10. doi: 10.1007/s11135-022-01601-8
Gummer, Tobias ; Höhne, Jan Karem ; Rettig, Tobias et al. / Is there a growing use of mobile devices in web surveys? Evidence from 128 web surveys in Germany. In: Quality and Quantity. 2023 ; Vol. 57, No. 6. pp. 5333-5353.
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abstract = "Recent advances in web survey methodology were motivated by the observation that respondents increasingly use mobile devices, such as smartphones and tablets, to participate in web surveys. Even though we do not doubt this general observation, we argue that the claim is lacking a solid empirical basis. Most research on increasing mobile device use in web surveys covers limited periods of time and/or analyzes data from only one study or panel. There is a surprising lack of comprehensive overviews on the magnitude of mobile device use in web surveys. In the present study, we explored this research gap by analyzing data from 128 web surveys collected in four different academic studies in Germany between 2012 and 2020. Overall, we found strong empirical evidence for an increase in smartphone use, a stagnation in tablet use, and a decrease in desktop PC use. There was no evidence that the increase in smartphone use will slow down any time soon. Thus, we recommend that survey researchers prepare for a device change in web surveys that may enable new applications in web surveys.",
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