Improving Worker Engagement Through Conversational Microtask Crowdsourcing

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Authors

  • Sihang Qiu
  • Ujwal Gadiraju
  • Alessandro Bozzon

Research Organisations

External Research Organisations

  • Delft University of Technology
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Details

Original languageEnglish
Title of host publicationCHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery (ACM)
ISBN (electronic)9781450367080
Publication statusPublished - 21 Apr 2020
Event2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020 - Honolulu, United States
Duration: 25 Apr 202030 Apr 2020

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Abstract

The rise in popularity of conversational agents has enabled humans to interact with machines more naturally. Recent work has shown that crowd workers in microtask marketplaces can complete a variety of human intelligence tasks (HITs) using conversational interfaces with similar output quality compared to the traditional Web interfaces. In this paper, we investigate the effectiveness of using conversational interfaces to improve worker engagement in microtask crowdsourcing. We designed a text-based conversational agent that assists workers in task execution, and tested the performance of workers when interacting with agents having different conversational styles. We conducted a rigorous experimental study on Amazon Mechanical Turk with 800 unique workers, to explore whether the output quality, worker engagement and the perceived cognitive load of workers can be affected by the conversational agent and its conversational styles. Our results show that conversational interfaces can be effective in engaging workers, and a suitable conversational style has potential to improve worker engagement.

Keywords

    cognitive task load, conversational interface, conversational style, microtask crowdsourcing, user engagement

ASJC Scopus subject areas

Cite this

Improving Worker Engagement Through Conversational Microtask Crowdsourcing. / Qiu, Sihang; Gadiraju, Ujwal; Bozzon, Alessandro.
CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), 2020. 3376403 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in book/report/conference proceedingConference contributionResearchpeer review

Qiu, S, Gadiraju, U & Bozzon, A 2020, Improving Worker Engagement Through Conversational Microtask Crowdsourcing. in CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems., 3376403, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery (ACM), 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020, Honolulu, United States, 25 Apr 2020. https://doi.org/10.1145/3313831.3376403
Qiu, S., Gadiraju, U., & Bozzon, A. (2020). Improving Worker Engagement Through Conversational Microtask Crowdsourcing. In CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems Article 3376403 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery (ACM). https://doi.org/10.1145/3313831.3376403
Qiu S, Gadiraju U, Bozzon A. Improving Worker Engagement Through Conversational Microtask Crowdsourcing. In CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM). 2020. 3376403. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/3313831.3376403
Qiu, Sihang ; Gadiraju, Ujwal ; Bozzon, Alessandro. / Improving Worker Engagement Through Conversational Microtask Crowdsourcing. CHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery (ACM), 2020. (Conference on Human Factors in Computing Systems - Proceedings).
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