Gender and generosity: How contribution information triggers solidarity behavior during a crisis

Research output: Contribution to journalArticleResearchpeer review

Authors

  • Thong Q. Ho
  • Linh T.P. Nguyen
  • Ulrike Grote
  • Dil B. Rahut
  • Tetsushi Sonobe
  • Thanh T. Nguyen

External Research Organisations

  • Asian Development Bank Institute (ADBI)
  • Vietnam National University Ho Chi Minh City
  • University of Economics Ho Chi Minh City (UEH University)
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Details

Original languageEnglish
Article number102275
Number of pages9
JournalJournal of Behavioral and Experimental Economics
Volume112
Early online date25 Jul 2024
Publication statusPublished - Oct 2024

Abstract

The COVID-19 pandemic has shown how important solidarity and prosocial behavior are in society. However, it is not well understood how solidarity behavior can be encouraged in such extreme cases. This study investigates the effect of activating crisis concerns and contribution information on solidarity perception and behavior using an experimental survey of 1,259 respondents in 2022 from Vietnam. Our findings reveal that (i) there exists a perception-actual behavior gap as the available information is not able to promote solidarity behavior, (ii) activating concerns about the impact of a crisis, i.e., COVID-19, does not trigger prosocial perception and behavior, (iii) contribution information improves solidarity perception, and (iv) females tend to donate more than their male counterparts. When aiming to promote solidarity behavior, it is important to be aware of the prosocial perception-behavior gap, and consider different strategies for males and females, including paying more attention to evoking moral emotions in women.

Keywords

    COVID-19, crisis, Gender, Solidarity behavior, Solidarity perception

ASJC Scopus subject areas

Cite this

Gender and generosity: How contribution information triggers solidarity behavior during a crisis. / Ho, Thong Q.; Nguyen, Linh T.P.; Grote, Ulrike et al.
In: Journal of Behavioral and Experimental Economics, Vol. 112, 102275, 10.2024.

Research output: Contribution to journalArticleResearchpeer review

Ho TQ, Nguyen LTP, Grote U, Rahut DB, Sonobe T, Nguyen TT. Gender and generosity: How contribution information triggers solidarity behavior during a crisis. Journal of Behavioral and Experimental Economics. 2024 Oct;112:102275. Epub 2024 Jul 25. doi: 10.1016/j.socec.2024.102275
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