Details
| Originalsprache | Englisch |
|---|---|
| Seitenumfang | 14 |
| Fachzeitschrift | Technology Analysis and Strategic Management |
| Frühes Online-Datum | 21 Feb. 2024 |
| Publikationsstatus | Elektronisch veröffentlicht (E-Pub) - 21 Feb. 2024 |
Abstract
The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
ASJC Scopus Sachgebiete
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Strategie und Management
- Entscheidungswissenschaften (insg.)
- Managementlehre und Operations Resarch
Ziele für nachhaltige Entwicklung
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in: Technology Analysis and Strategic Management, 21.02.2024.
Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
}
TY - JOUR
T1 - Green and competitive
T2 - who influences the development of advanced frugal product characteristics?
AU - Barnikol, Julian
N1 - Funding Information: This work was supported by the initiative PRO*Niedersachsen by the Lower Saxony Ministry for Science and Culture [grant number: 76ZN1894 (VWVN 1466)].
PY - 2024/2/21
Y1 - 2024/2/21
N2 - The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
AB - The societal shift to a greener economy is subject to a trade-off. Green products are often more expensive than conventional products, making them less attractive and thus slowing down the transition. Advanced Frugal Innovations overcome this trade-off and are able to accelerate the transition through the inclusion of broader population groups. Based on a company survey, this research examines the influence of societal actors on green and cost-related product attributes that influence this trade-off using correlation analyses and meaningful illustrations. Using the German manufacturing sector as an example, this new database provides first empirical results that illustrate how societal and systemic agents affect the development of green and competitive products. The results indicate that the societal and systemic situation in Germany has an inhibiting effect.
KW - advanced frugal innovation
KW - competitiveness
KW - Green technologies
KW - innovation systems
UR - http://www.scopus.com/inward/record.url?scp=85186488489&partnerID=8YFLogxK
U2 - 10.1080/09537325.2024.2319611
DO - 10.1080/09537325.2024.2319611
M3 - Article
AN - SCOPUS:85186488489
JO - Technology Analysis and Strategic Management
JF - Technology Analysis and Strategic Management
SN - 0953-7325
ER -