1 - 20 out of 93Page size: 20
  1. 2025
  2. Published

    Bots in web survey interviews: A showcase

    Höhne, J. K., Claassen, J., Shahania, S. & Broneske, D., Jan 2025, In: International Journal of Market Research. 67, 1, 10 p.

    Research output: Contribution to journal › Article › Research › peer review

  3. 2024
  4. Published

    The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture: A Comparison Between Hedonic and Utilitarian Conditions

    von Mettenheim, W. & Wiedmann, K. P., Nov 2024, In: American Business Review. 27, 2, p. 439-458 20 p.

    Research output: Contribution to journal › Article › Research › peer review

  5. Published

    Examining final comment questions with requests for written and oral answers

    Höhne, J. K. & Claassen, J., Sept 2024, In: International Journal of Market Research. 66, 5, p. 550-558 9 p.

    Research output: Contribution to journal › Article › Research › peer review

  6. Published

    Investigating the existence of ethnic bias in professional services

    Walsh, G., Sept 2024, In: Journal of business research. 182, 14 p., 114785.

    Research output: Contribution to journal › Article › Research › peer review

  7. Published

    Investigating respondents’ willingness to participate in video-based web surveys

    Höhne, J. K., Ziller, C. & Lenzner, T., Jan 2024, In: International Journal of Market Research. 66, 1, p. 3-13 11 p.

    Research output: Contribution to journal › Article › Research › peer review

  8. 2023
  9. Published

    What determines FinTech success?—A taxonomy-based analysis of FinTech success factors

    Werth, O., Cardona, D. R., Torno, A., Breitner, M. H. & Muntermann, J., Dec 2023, In: Electronic markets. 33, 1, 21.

    Research output: Contribution to journal › Article › Research › peer review

  10. Published

    Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions: An Abstract

    Karampournioti, E., Walten, L., Wiedmann, K. P., Schmidt, S. & Asseburg, J., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 265-266 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  11. Published

    Hate Speech and Bad Language: The Ugly Face of Social Influencers and Its Impact on Brands

    von Mettenheim, W. & Wiedmann, K. P., 14 Mar 2023, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Proceedings of the 2022 AMS Annual Conference. Cham: Springer Nature, p. 291-292 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Conference abstract › Research › peer review

  12. Published

    Special Session: Marketing Research Automation and Robotization (M-RAR): A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? An Abstract

    Schmidt, S., Karampournioti, E., Wiedmann, K. P. & Buckler, F., 14 Mar 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 347-348 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  13. Published

    How product information and source credibility affect consumer attitudes and intentions towards innovative food products

    Walten, L. & Wiedmann, K., 2023, In: Journal of Marketing Communications. 29, 7, p. 637-653 17 p.

    Research output: Contribution to journal › Article › Research › peer review

  14. 2022
  15. Published

    Decision support for efficient XAI services: A morphological analysis, business model archetypes, and a decision tree

    Gerlach, J., Hoppe, P., Jagels, S., Licker, L. & Breitner, M. H., Dec 2022, In: Electronic markets. 32, 4, p. 2139-2158 20 p.

    Research output: Contribution to journal › Article › Research › peer review

  16. Published

    Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures

    Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L. M., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2361-2383 23 p.

    Research output: Contribution to journal › Article › Research › peer review

  17. Published

    Brand hate, rage, anger & co. Exploring the relevance and characteristics of negative consumer emotions toward brands

    Haase, J., Wiedmann, K. & Labenz, F., Nov 2022, In: Journal of business research. 152, p. 1-16 16 p.

    Research output: Contribution to journal › Article › Research › peer review

  18. Published

    Transparency and strategic promotion: How court press releases facilitate judicial agenda-building in Germany

    Meyer, P., Nov 2022, In: Public relations review. 48, 4, 102228.

    Research output: Contribution to journal › Article › Research › peer review

  19. Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?

    Lenzner, T. & Höhne, J. K., Sept 2022, In: International Journal of Market Research. 64, 5, p. 594-610 17 p.

    Research output: Contribution to journal › Article › Research › peer review

  20. Published

    The sources of the many faces of consumer smartphone attachment: A value-in-use perspective

    Sohn, S., Karampournioti, E., Wiedmann, K. & Fritz, W., Jul 2022, In: International Journal of Consumer Studies. 46, 4, p. 1399-1412 14 p.

    Research output: Contribution to journal › Article › Research › peer review

  21. Published

    Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract

    von Mettenheim, W. & Wiedmann, K., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 113-114 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  22. Published

    Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention: An Abstract

    Wiedmann, K. & Walten, L., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Nature, p. 401-402 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  23. Published

    Finding the Right Price: Exploring an Implicit Price Meter

    Schmidt, S., Langner, S. & Schiessl, M., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 297-309 13 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

  24. Published

    The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing: An Abstract

    von Mettenheim, W. & Wiedmann, K., 5 Apr 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 215-216 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in book/report/conference proceeding › Contribution to book/anthology › Research › peer review

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