Details
| Original language | English |
|---|---|
| Pages (from-to) | 112-132 |
| Number of pages | 21 |
| Journal | Journal for Global Business Advancement |
| Volume | 3 |
| Issue number | 2 |
| Publication status | Published - 13 May 2010 |
Abstract
This paper aims at an investigation of the directionality and degree to which corporate social capital impacts upon stakeholders' perceptions and evaluation of the company. We propose that the number, content and quality of a company's network relations - its social capital with regard to relational and reputational aspects - influence stakeholders' perceived value in terms of credibility, reliability, responsibility and trustworthiness as well as loyalty and satisfaction. The results of our experimental consumer-related research give reason for adding the construct of social capital to the field of corporate and organisational marketing.
Keywords
- Corporate identity and stakeholder perception, Social capital
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Business and International Management
Cite this
- Standard
- Harvard
- Apa
- Vancouver
- BibTeX
- RIS
In: Journal for Global Business Advancement, Vol. 3, No. 2, 13.05.2010, p. 112-132.
Research output: Contribution to journal › Article › Research › peer review
}
TY - JOUR
T1 - Corporate social capital as essential driver of corporate identity
T2 - Impact upon stakeholder perceptions and transfer to related behaviour
AU - Wiedmann, Klaus Peter
AU - Hennigs, Nadine
AU - Seegebarth, Barbara
PY - 2010/5/13
Y1 - 2010/5/13
N2 - This paper aims at an investigation of the directionality and degree to which corporate social capital impacts upon stakeholders' perceptions and evaluation of the company. We propose that the number, content and quality of a company's network relations - its social capital with regard to relational and reputational aspects - influence stakeholders' perceived value in terms of credibility, reliability, responsibility and trustworthiness as well as loyalty and satisfaction. The results of our experimental consumer-related research give reason for adding the construct of social capital to the field of corporate and organisational marketing.
AB - This paper aims at an investigation of the directionality and degree to which corporate social capital impacts upon stakeholders' perceptions and evaluation of the company. We propose that the number, content and quality of a company's network relations - its social capital with regard to relational and reputational aspects - influence stakeholders' perceived value in terms of credibility, reliability, responsibility and trustworthiness as well as loyalty and satisfaction. The results of our experimental consumer-related research give reason for adding the construct of social capital to the field of corporate and organisational marketing.
KW - Corporate identity and stakeholder perception
KW - Social capital
UR - http://www.scopus.com/inward/record.url?scp=77952376545&partnerID=8YFLogxK
U2 - 10.1504/JGBA.2010.033198
DO - 10.1504/JGBA.2010.033198
M3 - Article
AN - SCOPUS:77952376545
VL - 3
SP - 112
EP - 132
JO - Journal for Global Business Advancement
JF - Journal for Global Business Advancement
SN - 1746-966X
IS - 2
ER -