Details
| Originalsprache | Englisch |
|---|---|
| Seiten (von - bis) | 121-130 |
| Seitenumfang | 10 |
| Fachzeitschrift | International Journal of Industrial Engineering and Management |
| Jahrgang | 8 |
| Ausgabenummer | 3 |
| Publikationsstatus | Veröffentlicht - 2017 |
Abstract
For nearly 30 years, mass customization as a competitive strategy has overcome the oxymoron of developing and marketing individualized products with the efficiency and at a price of mass production goods. Most authors agree that solution space development in general and product configuration in particular are two key tools for the success of this competitive strategy. Especially product configurators represent a customer co-design tool, which helps customers to express their needs and translate them into a valid technical specification. But also for product-service-systems co-design is a powerful tool to learn about customers and monitor their requirements. In this article, the relation between competitive strategy, business model, customization strategy and design solution space of mass customizers and suppliers of product-service-systems is investigated. Taking the interaction between customer and design department as a basis, templates for different co-design activities are derived that document what kind of solution space elements, knowledge and significant production strategies should be considered for different degrees of customization. This is then discussed with regard to an exemplified co-design business model for a customizable tea brewing machine.
ASJC Scopus Sachgebiete
- Betriebswirtschaft, Management und Rechnungswesen (insg.)
- Betriebswirtschaft, Management und Rechnungswesen (sonstige)
- Ingenieurwesen (insg.)
- Wirtschaftsingenieurwesen und Fertigungstechnik
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in: International Journal of Industrial Engineering and Management, Jahrgang 8, Nr. 3, 2017, S. 121-130.
Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review
}
TY - JOUR
T1 - Designing Customer Co-Creation
T2 - Business Models and Co-Design Activities
AU - Gembarski, Paul Christoph
AU - Lachmayer, Roland
PY - 2017
Y1 - 2017
N2 - For nearly 30 years, mass customization as a competitive strategy has overcome the oxymoron of developing and marketing individualized products with the efficiency and at a price of mass production goods. Most authors agree that solution space development in general and product configuration in particular are two key tools for the success of this competitive strategy. Especially product configurators represent a customer co-design tool, which helps customers to express their needs and translate them into a valid technical specification. But also for product-service-systems co-design is a powerful tool to learn about customers and monitor their requirements. In this article, the relation between competitive strategy, business model, customization strategy and design solution space of mass customizers and suppliers of product-service-systems is investigated. Taking the interaction between customer and design department as a basis, templates for different co-design activities are derived that document what kind of solution space elements, knowledge and significant production strategies should be considered for different degrees of customization. This is then discussed with regard to an exemplified co-design business model for a customizable tea brewing machine.
AB - For nearly 30 years, mass customization as a competitive strategy has overcome the oxymoron of developing and marketing individualized products with the efficiency and at a price of mass production goods. Most authors agree that solution space development in general and product configuration in particular are two key tools for the success of this competitive strategy. Especially product configurators represent a customer co-design tool, which helps customers to express their needs and translate them into a valid technical specification. But also for product-service-systems co-design is a powerful tool to learn about customers and monitor their requirements. In this article, the relation between competitive strategy, business model, customization strategy and design solution space of mass customizers and suppliers of product-service-systems is investigated. Taking the interaction between customer and design department as a basis, templates for different co-design activities are derived that document what kind of solution space elements, knowledge and significant production strategies should be considered for different degrees of customization. This is then discussed with regard to an exemplified co-design business model for a customizable tea brewing machine.
KW - Business models
KW - Co-Creation
KW - Mass customization
KW - Product-service-systems
UR - http://www.scopus.com/inward/record.url?scp=85034048585&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85034048585
VL - 8
SP - 121
EP - 130
JO - International Journal of Industrial Engineering and Management
JF - International Journal of Industrial Engineering and Management
SN - 2217-2661
IS - 3
ER -