An international perspectiveon luxury brand and country-of-origin effect

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Autoren

  • Gaetano Aiello
  • Raffaele Donvito
  • Bruno Godey
  • Daniele Pederzoli
  • Klaus Peter Wiedmann
  • Nadine Hennigs
  • Astrid Siebels
  • Priscilla Chan
  • Junji Tsuchiya
  • Samuel Rabino
  • Irina Ivanovna Skorobogatykh
  • Bart Weitz
  • Hyunjoo Oh
  • Rahul Singh

Organisationseinheiten

Externe Organisationen

  • Università degli Studi di Firenze (UniFi)
  • NEOMA Business School
  • Hong Kong Polytechnic University
  • Waseda University
  • Plekhanov Russian University of Economics
  • University of Florida
  • Birla Institute of Management Technology (BIMTECH)
  • Northeastern University
Forschungs-netzwerk anzeigen

Details

OriginalspracheEnglisch
Seiten (von - bis)323-337
Seitenumfang15
FachzeitschriftJournal of Brand Management
Jahrgang16
Ausgabenummer5-6
PublikationsstatusVeröffentlicht - 7 Mai 2009

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

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An international perspectiveon luxury brand and country-of-origin effect. / Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno et al.
in: Journal of Brand Management, Jahrgang 16, Nr. 5-6, 07.05.2009, S. 323-337.

Publikation: Beitrag in Fachzeitschrift › Artikel › Forschung › Peer-Review

Aiello, G, Donvito, R, Godey, B, Pederzoli, D, Wiedmann, KP, Hennigs, N, Siebels, A, Chan, P, Tsuchiya, J, Rabino, S, Skorobogatykh, II, Weitz, B, Oh, H & Singh, R 2009, 'An international perspectiveon luxury brand and country-of-origin effect', Journal of Brand Management, Jg. 16, Nr. 5-6, S. 323-337. https://doi.org/10.1057/bm.2008.52
Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Skorobogatykh, I. I., Weitz, B., Oh, H., & Singh, R. (2009). An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management, 16(5-6), 323-337. https://doi.org/10.1057/bm.2008.52
Aiello G, Donvito R, Godey B, Pederzoli D, Wiedmann KP, Hennigs N et al. An international perspectiveon luxury brand and country-of-origin effect. Journal of Brand Management. 2009 Mai 7;16(5-6):323-337. doi: 10.1057/bm.2008.52
Aiello, Gaetano ; Donvito, Raffaele ; Godey, Bruno et al. / An international perspectiveon luxury brand and country-of-origin effect. in: Journal of Brand Management. 2009 ; Jahrgang 16, Nr. 5-6. S. 323-337.
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AU - Donvito, Raffaele

AU - Godey, Bruno

AU - Pederzoli, Daniele

AU - Wiedmann, Klaus Peter

AU - Hennigs, Nadine

AU - Siebels, Astrid

AU - Chan, Priscilla

AU - Tsuchiya, Junji

AU - Rabino, Samuel

AU - Skorobogatykh, Irina Ivanovna

AU - Weitz, Bart

AU - Oh, Hyunjoo

AU - Singh, Rahul

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